Center for Business & Industrial Marketing


Est. in 1996

A unique forum for researching and exploring the progressive world of B2B marketing.

The center uses its research to:

  • Expand the link between marketing theory and real world practice
  • Strengthen marketing education for present and future corporate leaders
  • Advanced Sales and sales force management
  • Develop and discover new ways to create more profitable marketing and sales practices internationally.

These valuable resources are accomplished through researchers, educators and practitioners in the B2B space as well as universities around the world.

Executive director Dr. Wesley Johnston, CBIM RoundTable Professor of Marketing at Georgia State University joined the GSU faculty in 1991. Dr. Johnston was previously on the faculties of the University of Southern California and Ohio State University, and he has been a visiting professor at institutions around the world. Dr. Johnston is also the editor of the Journal of Business and Industrial Marketing.